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Journey Lab

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Reality reimagined.




“TRAVEL IS BEST WHEN YOU HAVE A
PURPOSE OF SOME SORT—A QUEST,
A MISSION, SOMETHING TO FOCUS
YOU WHEN YOU’RE IN A NEW PLACE
AND CLUELESS OVER HOW TO
ENGAGE WITH IT.”

—Susan Orlean



︎︎︎


Welcome 


Everyone has a story. We think yours is endless in possibility.



Stories are how we make sense of the world.

‘You are here. You were lost at first, but soon began sketching yourself a map of the world—plotting the contours of your life. And like the first explorers, sooner or later you have to contend with the blank spaces on the map. All the experiences you've never had. The part of you still aching to know what's out there. Eventually these questions take on a weight of their own, and begin looming over your everyday life.

All the billions of doors you had to close in order to take a single step forward. All the things you haven't done and may never get around to doing; all the risks that may or may not have been real; all the destinations you didn't buy a ticket to; all the lights you see in the distance that you can only wonder about; all the alternate histories you narrowly avoided; all the fantasies that stay dormant inside your head; everything you're giving up, to be where you are right now; the questions that you wrongly assumed were unanswerable.

It's strange how little of the universe we actually get to see. Strange how many assumptions we have to make just to get by, stuck in only one body, in only one place at a time. Strange how many excuses we've invented to explain why so much of life belongs in the background. Strange that any of us could ever feel at home on such an alien world.’
We sketch monsters on the map because we find their presence comforting. They guard the edges of the abyss, and force us to look away; so we can live comfortably in the Known World, at least for a little while.’
—John Koenig

At Journey Lab, we’re dedicated to exploring that continuous becoming, by blending theatre with reality, with you in the driver’s seat. We take over buildings—towns, craft a holistic narrative and a richly-detailed world that becomes a platform for visionary imagination. Disruptive spaces for multiple stories to emerge logically, organically and coherently from the coding of its design, and the interaction with it. 

However, true disruption emerges when this intersects with radical new technologies, enabling a shift from author-directed control of the viewer’s gaze to a dynamic relationship between designed worlds, the characters within them, and the human lens.

This is true whether the world being built is fictional, or the future of our own. Therefore, we are dedicated to an experimental challenge of crafting experiences that resonate with the stomach, and not the head. We hope that you join us. 




What would happen, if the very best actor – was confronted by the very best audience? Why, they’d be taken in completely. The one would confirm the other.




Story is how we make sense of the world.

In a holistic narrative, the design of a well-researched, richly-detailed world precedes the emergence of story, becoming a platform for visionary and predictive imagination. Fiction built on deep knowledge allows us to construct a disruptive space for multiple stories to emerge logically, organically and coherently from the coding of its design.

However, true disruption emerges when this intersects with radical new technologies, enabling a shift from author-directed control of the viewer’s gaze to a dynamic relationship between designed worlds, the characters within them, and the human lens.

This is true whether the world being built is fictional, or the future of our own.

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Journey Lab has created a portfolio of global works on the cutting-edge of narrative, design, and experience as destinations for audiences willing to discover who they can become.




Welcome





Domestic ︎︎︎


International ︎︎︎



DESTINATION

New York City



While our live events are on hiatus during COVID-19—we invite you to an open experiment of stories that come to you; in digital form, physically shipped, and outdoors. 


E X P L O R E ︎︎︎


DESTINATION


Saint Petersburg



A masterfully-curated, seventeenth-century town on the embankments of the Neva River in Saint Petersburg. Inspired by rebellious social and cultural movements—this time it mattered that you were not only transformed but to enact change, you must do.


E X P L O R E ︎︎︎


DESTINATION

Moscow



Inspired by Norwegian motifs—within a fabricated seventeenth-century estate in the center of Moscow, nestled from the passage of time. Inside, a rich blending of classical text, modern dance and cinematically-designed installation, all influenced by audience choice.


E X P L O R E ︎︎︎


Start a dialogue   ︎︎︎︎︎︎︎︎︎ help@journeylab.org



Journey Lab

Creative Production Studio


Crafting original multi-sensory stories in unexpected spaces and to connect people with great visions and one another.

40° 48’ 53.19” N
73° 58’ 20.35” W

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