A New York-based media brand building and bridging worlds.

what we’ve made



who we are

Victor Carinha Founder & Artistic Director Journey Lab
Alyssa Kim web.png
Maya Maniar Creative Producer Journey Lab
Michaela Holland Associate Producer Journey Lab

what we do

Journey Lab is a New York-based entertainment brand…

…that creates and produces experimental works that combine disciplines into transformative narrative worlds that place the audience at the heart of the experience. Formed 2015, and driven by our mission to connect communities through a rich culture of creativity, our aim is to communicate with contemporary, nontraditional theatre audiences who may feel alienated from traditional forms of art, and to engage them in both creative dialogue and participation. Journey Lab is an award-winning organization with works produced internationally where the brand has brought its unique approach to world-building by creating trans-locational, narrative-rich, immersive, and interactive experiences.

Behind the curtain, the organization is composed collaboratively across all disciplines, such as: architecture, construction, painting, video/photographic production, Emmy award-winning virtual and augmented reality, audio, and olfactory engineering, narrative construction, costuming, performance, and everything else it takes to build a destination.

Journey Lab strives to produce works that transform the passive consumption of the arts into life-changing experiences, challenge our perspective while being radically transparent and accessible.

Journey Lab: International expands our reach to a global audience by taking our work further afield worldwide, contributing to the cultural exchange of global artists – where we can share the best practices possible.