Leaving meaningful legacies.

Manice Budd & Baggett focuses on thoughtful and customized family wealth planning and wealth preservation. A new partner name ushered a new identity and a new website. Headquartered above Grand Central Station in New York, we were inspired by this landmark and the calming effect it has when you stop and look.

Our goal was to communicate a calming and trusting positioning for Manice Budd & Baggett that matched the high-touch service provided. We created a simple new visual identity that features a custom ampersand; punctuating an idea that properly executed wealth management begets generations of protection. Paired with an elevated yet understated color palette across bespoke stationery and an informative, interactive website.